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Carla Reed


Tunnell Consulting

Speaker Bio

Carla Reed has more than 20 years' experience working in global supply chain and logistics environments. An authority on 'discovery to distribution' supply chain best practices in the life sciences industry, she has led supply chain integration during the merger of global pharmaceutical companies and has expertise in discovery, clinical trials, product introduction, and related processes and technology enablers. Prior to joining Tunnell, she was a senior vice president at Marsh Risk Consulting, where she focused on supply chain safety and security, with emphasis on high-risk supply chain environments, including pharmaceuticals, biological products, food, and electronics positions as an IT architect and technologist.

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Wednesday, March 30, 2011
Conference Program
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Risk or Reward ' Exploring the Challenges of Manufacturing and Distribution Operations in Emerging Markets
Room: 1E16 ~ 2:00 pm - 3:30 pm (Wednesday, March 30, 2011)
Over the past 10 years – or more – both pharmaceutical and biotech companies have outsourced or off-shored operations to a diverse range of geographic locations. The prevalent locales, India and China were initially viewed as sources of lower cost materials, labor or manufacturing operations. As the populations in these countries grow they are providing markets for products that are in decline in the traditional markets. However, there are as many issues as opportunities - in particular the BRIC (Brazil, Russia, India and China) countries have a lot of challenges. US and European companies are expanding operations into Brazil in particular - however there are many issues - not the least of which relates to infrastructure - roads, harbors, customs and import restrictions etc. And then of course there are issues in the chain of custody - cold chain is a major problem in emerging markets, particularly in biotech and vaccine distribution. And then there is the growing concern related to counterfeit, piracy and product diversion. This presentation will review the challenges as well as outlining an approach to establish a balance between risk and reward in emerging markets.
Leonidas Orjeula - CEO , Audisis Vale
Carla Reed - Principal , Tunnell Consulting
Reed Exhibitions
  • Pharmaceuticals
  • Biologics
  • Generics
  • Contract Services
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